A NSFW ode to white Nike socks

Ask a number of men on Grindr, and there’s something sexy about sports socks; though our favourite are undoubtedly the white Nike ones; you know, the ones that have sky-rocketed in price and are sold out at most sport apparral vendors. The numbers don’t lie… and neither do the photos.

Nike are clearly aware of their ability to market toward the gays (see: that Nike jockstrap that every bottom in London owns – you’re onto a winner if he’s wearing both). So here’s what the ads would look like if we were on the Nike marketing team… (just one of the reasons why that would never happen).