Frank Ocean is launching a luxury jewellery brand Homer which includes the sale of a $25,000 golden cock ring. He even took to his Instagram page to share a photo of himself modelling it… sort of.

As much as we enjoy seeing Ocean’s pixelated peen, we think it’s hardly the most effective ad for the high-end item. It doesn’t even look like it goes around his balls…

The XXXL H-Bone Ring with Stones which currently retains at $25,570 also doesn’t sound too comfy or practical: “hand made of 18 karat yellow gold with an array of channel set princess-cut diamonds and layers that express a pixelated bone or an H-motif, finished with a high polish.”

I, personally, wouldn’t be wanting to get spunk all over my 18 karat cock ring… but then again, I can’t afford one.

Then again, there is the cheaper option of the H-Bone Ring which costs $5,495. Which I also won’t be purchasing. At least show the unpixelated version and maybe I’ll consider it.