Emma Watson is now a brand ambassador for single people everywhere after she discussed the subconscious pressure to have achieved certain milestones by the time you’re 30; which Emma turns in March.

“If you do not have a husband, if you do not have a baby […] There’s just this incredible amount of anxiety,” she told British Vogue.

“If you have not built a home, if you do not have a husband, if you do not have a baby, and you are turning 30, and you’re not in some incredibly secure, stable place in your career, or you’re still figuring things out,” she said.

“There’s just this incredible amount of anxiety.

“I was like: ‘This is totally spiel. It took me a long time, but I’m very happy [being single]. I call it being self-partnered.”

Aside from Watson identifying a universal feeling, despite her position of privilege, people have responded by adopting the term themselves, which rejects the negative connotations that the term ‘single’ has.