R.M. Williams have figured out the marketing secret to sell a ton of their leather boots… Hugh Jackman naked.

In their latest ad campaign the Aussie actor turns up to a business meeting wearing nothing else (maybe he’s having trouble adjusting from Zoom).

Apparently Jackman misunderstood the contract when it said he can “only” wear their boots.

Naturally, the rep gets a little tongue-tied, but more unnaturally attempts to encourage Jackman to put clothes on.

Hugh then gets a little cosy, rubbing his bare ass on the office chair, while the rep jokes about burning it. C’mon… If you’re not gonna sniff after he leaves at least sell it on eBay to someone who will.