smyths-toys-ad-princess

Smyths Toys have got everybody talking with their latest advert that puts two fingers up to gender-stereotyping. The animated feature shows a little boy singing “If I were a toy…” in tune to Beyoncé’s belter, If I Were A Boy. Oscar is then transformed in a spaceman before a princess, and we all know which one we’d rather be. *Adjusts tiara*

The company have received praise on social media, branding the ad “progressive” for “degenderizing” toys. Come through, Smyth’s!

https://www.youtube.com/watch?time_continue=39&v=jitdxQpsHbE