Austin Armacost, former runner-up on Celebrity Big Brother, only experienced a short stint on this year’s all-star show, but that hasn’t stopped him becoming the face (and dick) of (very gay) underwear brand Sukrew.

Armacost frequently flaunts his booty on social media, but fans have been thirsty for the front-view…

Give it a few months and we can see him with a ‘fans only’ site, a staple of semi-famous exhibitionists.