Valentine’s may widely be recognised as the “most romantic day of the year”, when couples get engaged, ravage each other’s brains out in a posh hotel with full-bellies from a fancy meal, or even a simplistic cinema date – but this year singles are getting in on the love… With themselves. And we’re not referring to masturbation – though we reckon most of you will do that a few times today as well.

Singles are using the hashtag #BeYourOwnValentine to promote self-love, as well as spoiling themselves with cars, holidays, jewellery and chocolate, that they won’t receive from another half. Demonstrating that Valentine’s is perhaps no longer a day to cry into a tub of Hagan Daaz while listening to Adele, before drinking six bottles of wine and sexting all your ex’s – but rather a day to celebrate love, with yourself as well as others.

Have you treated yourself this Be-Your-Own Valentine’s Day?


Happy #Valentines to me #treatyourself #someonehasto

A post shared by Tom Cousins (@mr.tom.c) on

Love Yourself First. ? #valentinesday #treatyourself #eat #pizza

A post shared by Noah Bonit (@the.inspiring.noah) on

Today I made myself this cake because #beyourownvalentine.

A post shared by Marina Csomor (@marinacsomor) on

Even brands are jumping onboard…